South Africa's #1
Open Day Platform
for Institutions
Reach 50,000+ Grade 10–12 learners targeted across all 9 provinces by the 26 June 2026 national launch. Capture leads via WhatsApp, host virtual open days, and track every registration — all from one powerful dashboard.
50,000+
Learners Targeted by Launch
9
Provinces Covered
120+
Institutions Listed
79%
Scan-to-Lead Rate
No credit card required · Setup in 24 hours · POPIA compliant
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Every Type of Higher Learning Institution
Whether you're a public university, TVET college, nursing school, or aviation academy — opendays.co.za is built for you.
Public Universities
26 in SA
TVET Colleges
50 public
Private Higher Ed
100+ registered
Nursing Schools
SANC accredited
Aviation Academies
SACAA approved
Culinary Institutes
CATHSSETA
Art & Design Schools
CHE accredited
Business Schools
MBA & short courses
The Problem
Without opendays.co.za
Learners miss your open days
Posters get torn down. Social posts get buried. Learners in rural areas never even hear about your events.
No way to capture leads at events
Paper sign-in sheets get lost. You have no way to follow up with learners who showed interest.
Zero visibility into what works
You don't know which provinces your learners come from, which faculties they're interested in, or what drives registrations.
Rural learners can't attend physically
Learners from Limpopo, Eastern Cape, and Northern Cape can't afford to travel to your campus for an open day.
The Solution
With opendays.co.za
Automated reminders reach every learner
WhatsApp reminders go out 14 days, 7 days, 24 hours, and 1 hour before your event — automatically.
QR codes capture leads in under 30 seconds
Learners scan, WhatsApp opens, bot captures their name, school, grade, province, and interest — no forms.
Real-time analytics dashboard
See registrations by province, school, grade, and faculty. Know exactly who's coming and where they're from.
Virtual open days reach all 9 provinces
Host live sessions on Zoom or Teams. Learners from anywhere in SA can attend, ask questions, and get recordings.
Hosting an open day is
brutally expensive.
South African institutions spend millions every year on open days that reach a fraction of their target audience — with zero measurable data and no follow-up capability.
Per Physical Open Day
Venue hire, catering, printed materials, staff overtime, transport, AV equipment, security — and that's before a single learner walks through the door.
Geographic Limitation
A physical open day in Johannesburg reaches Gauteng learners. Limpopo, Eastern Cape, and Northern Cape learners — who need you most — never hear about you.
Conversion Rate (Traditional)
Posters fade. Pamphlets get lost. Radio ads play once. Less than 3% of learners who see traditional open day marketing actually register or attend.
Planning Lead Time
Booking venues, printing materials, coordinating staff, and distributing posters to schools takes 6–8 weeks minimum — for a single event.
No Measurable ROI
You spend R80,000 on an open day and have no idea how many learners came from which school, which grade, or which faculty interest. No data. No follow-up.
You Can't Be Everywhere
South Africa has 9 provinces and over 9,000 high schools. Physically reaching all of them is impossible. Yet 70% of learners choose institutions they've heard of locally.
Cost vs Reach Comparison
Traditional open day vs opendays.co.za
| Channel | Cost | Learner Reach | Analytics |
|---|---|---|---|
Physical Open Day (once) | R45,000–R120,000 | 200–800 learners | None |
opendays.co.za (monthly) | R500–R4,000 | 50,000+ learners targeted by launch | Full analytics |
Everything You Need to Fill Your Open Days
Six powerful tools, one platform. Built specifically for South African higher education institutions.
Open Day Directory
Your events, front and centre
- Listed in South Africa's largest open day directory
- Searchable by province, faculty, institution type, and date
- Appears in learner feeds based on their interests
- Physical, virtual, and hybrid event support
- Real-time registration counter visible to learners
- Featured placement for early bird subscribers
R2,000 Once-Off Setup — Always Available, Never a Monthly Surprise
All of the above is included in a single once-off payment. Your core profile stays active forever.
Full Profile
Gallery, video, hours, announcements, deals & lead forms
Instant Messaging
In-app + WhatsApp direct with learners and parents (Buddy Link)
Dynamic QR Codes
Trackable, updatable anytime — reuse across all print & digital
Real-Time Matchmaking
Learners algorithmically matched to your institution by location, faculty & keywords
From Sign-Up to Full Open Days in 6 Steps
We handle the setup. You focus on recruiting the right learners.
Register Your Institution
Sign up in minutes. For a once-off R2,000 setup fee, we build your complete digital presence — profile, gallery, video, messaging, WhatsApp, Buddy Link, dynamic QR codes, and lead forms. Activated within 24 hours.
Includes: Includes: image gallery, video, business hours, announcements, deals, lead forms, in-app messaging, WhatsApp direct (learners + parents), dynamic trackable QR codes, POPIA setup, and 30-day support. Never charged again.
Post Your Open Day Events
Create physical, virtual, or hybrid open day listings in minutes. Add your event details, faculty info, speakers, agenda, and gallery images.
Includes: Your event appears instantly in the directory, learner feeds, and province-specific listings across all 9 provinces.
Print & Deploy Your QR Codes
Download 8 unique QR codes for your event — prospectus, application form, NSFAS info, campus tour, and more. Print on posters, banners, and prospectuses.
Includes: Every scan opens WhatsApp and captures the learner's name, school, grade, province, and interest — automatically.
Automated Reminders Go Out
The platform automatically sends WhatsApp reminders to all registered learners at 14 days, 7 days, 24 hours, and 1 hour before your event.
Includes: No manual work required. Reminders include your event details, venue/Zoom link, and a one-tap "I'm coming" confirmation.
Host Your Open Day
Run your physical event with QR check-in, or host a virtual session on Zoom/Teams. The platform manages registrations, Q&A, and live chat.
Includes: Virtual sessions support up to 500 registrations. Recordings are stored for 90 days and shared with all registered learners.
Review Your Analytics & Follow Up
After your event, review your analytics dashboard — registrations by province, school, grade, and faculty. Export leads and follow up via broadcast.
Includes: Leads are automatically scored (hot/warm/cold) based on engagement. Send targeted follow-up broadcasts to specific segments.
Reach Learners Everywhere They Are
opendays.co.za operates across three integrated channels — so no learner misses your open day, regardless of where they are.
Website Directory
Listed on opendays.co.za — South Africa's dedicated open day marketplace. Searchable by 50,000+ learners targeted by the 26 June 2026 launch.
WhatsApp Channel
Direct WhatsApp communication with opted-in learners. Reminders, broadcasts, and lead capture — all via WhatsApp.
Virtual Platform
Host virtual open days on Zoom or Teams. Reach learners in all 9 provinces without travel or venue costs.
How the channels work together
Learner discovers your event
Via directory or school
Scans QR code
At school or on poster
WhatsApp opt-in
Lead captured instantly
Automated reminders
14d, 7d, 24h, 1h before
Attends open day
Physical or virtual
Becomes a qualified lead
Scored in your dashboard
Compliance
POPIA Compliant
All data capture, storage, and communication on opendays.co.za is fully POPIA compliant. Learners explicitly opt in to WhatsApp communication, and can opt out at any time.
- Explicit opt-in consent for all WhatsApp communication
- Audit trail for all data capture events
- Learner data never sold or shared with third parties
- Opt-out honoured within 24 hours
Support
Dedicated Support
You're not alone. Every institution gets a dedicated onboarding session, 30-day email and WhatsApp support, and access to our team for the full season.
- 1-hour onboarding training session included
- 30-day email and WhatsApp support
- Dedicated account manager for annual subscribers
- Platform goes live July 2026 — early bird pricing now
9,000 schools.
All grades 10–12.
All of South Africa.
By February 2027, opendays.co.za will have active marketing reach into every high school in South Africa — government, independent, and private — plus key SADC schools.
9,000 Schools.
Nationally. By Feb 2027.
Our school activation programme, combined with Google Ads, Facebook groups, mall activations, and direct school outreach, will ensure every Grade 10–12 learner in South Africa knows about opendays.co.za — and your institution — by February 2027.
9,000
Target Schools
2.1M+
Grade 10–12 Learners
9/9
Provinces Covered
Feb 2027
National Rollout
6,200+
Government Schools
Public schools across all 9 provinces — the largest segment of Grade 10–12 learners in SA.
1,400+
Independent Schools
ISASA-affiliated and non-affiliated independent schools with high-achieving learners actively exploring post-school options.
1,200+
Private Schools
Fee-paying private schools where learners and parents are actively researching institutions from Grade 10 onwards.
2,000+
SADC Region
Schools in Zimbabwe, Botswana, Namibia, Mozambique, Zambia, and Lesotho — learners actively seeking SA institutions.
Grade 10
Awareness15–16 years
Early awareness stage. Learners begin exploring career paths and subject choices. Perfect for brand awareness campaigns.
Grade 11
Research16–17 years
Research stage. Learners actively compare institutions, attend open days, and discuss options with parents and teachers.
Grade 12
Decision17–18 years
Decision stage. Learners are applying, requesting prospectuses, and making final choices. Highest conversion potential.
Gauteng
2,100+
schools
KwaZulu-Natal
1,800+
schools
Eastern Cape
1,400+
schools
Limpopo
1,200+
schools
Western Cape
900+
schools
Mpumalanga
700+
schools
North West
600+
schools
Free State
500+
schools
Northern Cape
300+
schools
SADC Region — International Learners
opendays.co.za actively markets to learners in Zimbabwe, Botswana, Namibia, Mozambique, Zambia, and Lesotho — countries where thousands of learners seek South African higher education every year. Your institution listing is visible to all SADC learners at no extra cost.
Free learners.
Pro learners.
Both reach you.
opendays.co.za is free for all learners — no barrier to discovery. Pro learners unlock advanced tools that make them higher-intent, better-qualified leads for your institution.
For every Grade 10–12 learner in SA
No credit card. No sign-up fee. Every learner in South Africa can access opendays.co.za for free — removing all barriers to discovering your institution.
For serious applicants — highest intent learners
Pro learners are your best leads. They\'ve invested in their future, completed full profiles, and are actively applying. Your institution gets direct access to this high-intent segment.
WhatsApp Direct Connect — Pro Learner Exclusive
Pro learners can message your institution directly on WhatsApp — no middleman, no waiting
When a Pro learner views your institution profile, they see a WhatsApp Direct Connect panel. They choose who they want to speak with — and a pre-filled WhatsApp message opens instantly on their phone. Real conversations. Real relationships. Before they even apply.
What this means for your institution
Pro learners are your highest-intent applicants. When they reach out directly on WhatsApp, your admissions team gets a warm, qualified lead — with the learner's name, school, grade, and province already captured. No cold calls. No lost enquiries.
Pro Learners = Higher Intent
Pro learners have invested in their future. They're actively applying, comparing institutions, and ready to commit. Your listing reaches the highest-intent segment.
Better Lead Quality
Pro learners complete full profiles — grade, province, faculty interest, APS score. You get richer lead data, not just a name and number.
Direct WhatsApp Access
Pro learners can initiate direct WhatsApp contact with your institution. No middleman. Real conversations with real applicants.
Both free and Pro learners see your institution listing. Pro learners can contact you directly on WhatsApp.
View Learner PricingBuilt by people who
know SA education.
opendays.co.za is powered by Careers Inc — a South African company with over 15 years of experience in career guidance, school outreach, and education marketing. We didn't build a tech platform and hope schools would use it. We built relationships first, then built the platform.
Our team has walked into thousands of schools across South Africa. We know the principals by name. We know the career guidance teachers. We know what learners need — and what institutions struggle to deliver. opendays.co.za is the solution we built from that experience.
Careers Inc team at a school activation
One of 2,000+ schools we\'ve visited across South Africa
15+
Years in Career Guidance
500K+
Learners Reached
9/9
Provinces Active
2,000+
Schools Partnered
Careers Inc
The Company Behind opendays.co.za
Careers Inc is a South African career guidance and education marketing company with over 15 years of experience connecting learners with institutions. opendays.co.za is our flagship digital platform — built from the ground up to solve the open day discovery problem at scale.
School Relationships
Built Over 15 Years
We have established relationships with school principals, career guidance teachers, and education district offices across all 9 provinces. These relationships are the foundation of our school activation programme — giving your institution direct access to the classroom.
Proven Track Record
Results That Speak
From career expos to school activations, Careers Inc has a proven track record of connecting institutions with the right learners at the right time. Our events have reached over 500,000 learners across South Africa.
We don't just list your institution.
We market it.
Every institution on opendays.co.za benefits from Careers Inc's extensive marketing programme — school activations, career expos, social media campaigns, Google Ads, and WhatsApp broadcasts. Your listing isn't passive. It's actively promoted to the learners who need you most.
We market your institution
everywhere learners are.
When you list on opendays.co.za, you don't just get a profile page. You get Careers Inc's full marketing machine — school activations, mall stands, career expos, Google Ads, Facebook groups, and WhatsApp broadcasts — all driving learners to your listing.
2,000+
Schools visited
School Activations
Careers Inc teams visit schools directly — assemblies, career days, and classroom presentations. Your institution's name is in front of learners in person, not just online.
50+
Mall locations
Mall Activations
Pop-up career guidance stands in major shopping malls across SA — Gauteng, KZN, Western Cape, and Eastern Cape. Learners and parents engage with opendays.co.za in their everyday environment.
20+
Expos per year
Career Expos
Careers Inc organises and participates in career expos across all 9 provinces. Each expo drives thousands of learners to opendays.co.za — and to your institution listing.
50K+
Monthly impressions
Google Ads
Targeted Google Search and Display campaigns reaching learners searching for "open days near me", "university open day 2026", "TVET college applications" — capturing high-intent search traffic.
100K+
Group members reached
Facebook Groups
Active presence in SA's largest learner and parent Facebook groups — "Matric 2026", "Grade 12 SA", "NSFAS Help", and provincial education groups with 100,000+ combined members.
25K+
Social followers
Social Media Campaigns
Instagram Reels, TikTok content, and Facebook posts targeting Grade 10–12 learners and their parents. Open day countdowns, institution spotlights, and career tips — all driving traffic to your listing.
30K+
Parents reached
Parent Marketing
Dedicated campaigns targeting parents via WhatsApp groups, Facebook, and school newsletters. Parents are the decision-makers — we reach them directly with your institution's value proposition.
98%
Open rate
WhatsApp Broadcasts
POPIA-compliant WhatsApp broadcasts to opted-in learners and parents — open day reminders, new institution alerts, and career expo invitations. 98% open rate vs 22% for email.
From launch to 9,000 schools
by February 2027.
Jan–Mar 2026
Platform launch · Early bird institutions onboarded · School outreach begins
Apr–Jun 2026
Mall activations in Gauteng & KZN · Google Ads campaign launch · Career expo season
Jul–Sep 2026
School activation programme · 1,000 schools reached · Social media scale-up
Oct–Dec 2026
Matric exam period · NSFAS application season · Peak learner traffic
Jan–Feb 2027
9,000 schools reached nationally · Full SADC coverage · Platform at scale
Early bird institutions get maximum exposure. Institutions that subscribe before 31 May 2026 are featured in all school activation materials, career expo stands, and social media campaigns from day one — at 50% off for 12 months.
No Contracts. No Hidden Fees.
7 institution tiers from R4,999 to R5M+ annually. Free forever for learners. Choose the plan that fits your recruitment calendar and institution size.
All subscriptions for 12 months — ends 31 May 2026. Platform goes live July 2026.
Discovery Listing
StarterAnnual contract · Entry-level
- Institution listing & profile page
- Up to 2 open day event listings
- Enquiry form & WhatsApp button
- Basic analytics dashboard
- Directory placement (all 9 provinces)
- Social media inclusion
- POPIA-compliant lead capture
Institution Pro
GoldAnnual contract · Most popular
- Everything in Growth Partner
- Advanced analytics & learner heatmaps
- Province engagement tracking
- WhatsApp broadcast credits
- Lead exports & CRM integrations
- Branded landing pages
- Virtual open day hosting
- Dedicated account manager
- Priority support
OpenDays Enterprise
UniversityAnnual contract · Custom SLA
- Everything in Institution Pro
- API & CRM integrations
- WhatsApp automation engine
- Multi-campus dashboards
- Nationwide campaigns
- SLA support
- Dedicated Customer Success Manager
Learner Pricing — Free + Plus
OpenDays Discover is permanently free for all Grade 10–12 learners — browse, save, book, and attend open days at no cost. OpenDays Plus at R200/year unlocks AI career matching, application tracker, APS calculator, CV builder, bursary alerts, and parent dashboard.
EFT Payment
Absa · Open Days Africa · Acc 9191056155 · Activated within 24h of payment
Invoice Provided
Official tax invoice issued for every payment. Book via our booking page to get your invoice.
No Contracts
All plans are annual subscriptions. No lock-in beyond the contract period. Cancel anytime.
9,000 schools.
2.1 million learners.
Your institution.
By February 2027, every high school in South Africa — government, independent, and private — will know about opendays.co.za. Subscribe now and be part of the national rollout from day one.
144
Target Schools by Feb 2027
33,600
Grade 10–12 Learners in SA
9/9
Provinces Covered
4
Institutions Already Listed
500
Schools by June 2026
2,000
Schools by Sep 2026
5,000
Schools by Dec 2026
9,000
Schools by Feb 2027
Why Subscribe Now?
Register Online
Fill in your institution details. Takes 5 minutes.
Pay via EFT
Transfer to Absa. Use institution name as reference.
Profile Setup
Our team helps you set up your listing within 24 hours.
Go Live!
Reach 50,000+ learners targeted across all 9 provinces by the July 2026 national launch.
Be part of the
national rollout.
Subscribe today.
Join 300+ institutions onboarding on opendays.co.za. Get 50% off for 12 months, featured placement in all school activation materials, and direct access to Grade 10–12 learners across South Africa targeted by the July 2026 launch.
What You Get
Payment via EFT to Absa · Account: 9191056155
Activated within 24 hours of payment confirmation.
Trusted by Institutions Across South Africa
“Our QR check-in system saved us hours of admin. The pre-event attendee list showed us which schools and provinces were most interested, so we tailored our presentation. Registrations increased by 40% compared to last year.”
Prof. Dlamini
Admissions Officer · Durban University of Technology
“We switched from a private listing service to opendays.co.za and haven't looked back. The analytics dashboard shows us live attendance numbers and our broadcast tool lets us push last-minute updates instantly.”
Anele Zulu
Marketing Manager · Pearson Institute
“The virtual open day feature is a game changer for us. We reached learners from Limpopo, Eastern Cape, and Northern Cape who could never have attended physically. Our registration numbers tripled.”
Dr. Nkosi
Head of Admissions · Cape Peninsula University of Technology
“The WhatsApp lead capture is brilliant. Learners scan the QR code, WhatsApp opens, and within 30 seconds we have their name, school, grade, and province. No forms, no friction. Our lead quality improved dramatically.”
Thandi Mokoena
Recruitment Coordinator · Tshwane University of Technology
Frequently Asked Questions
Everything you need to know before signing up.
Join South Africa's #1
Open Day Platform
Book a live Google Meet demo with Kgupi, or register your institution directly. Early bird pricing — 50% off — ends 31 May 2026.
Kgupi Gunguluza
Founder · opendays.co.za